NGO

Improving digital experience to support children in need

About the project

The Client

A global non-profit, non-governmental organisation engaged in defending and saving children to help fulfil their potential

The Challenge

The organisation was in urgent need of improving their web presence due to a decreasing number of visitors which has poorly affected the amount of donation vital for the its cause.

The Solution

We built a new website with a refreshed visual experience to better describe the organisation's mission and actions around the world. The new experience encourages visitors to make a donation or visit the online shop with quick and secure checkout essential for successful conversions.

We created the website using Drupal 8 and for the online store in Drupal 7. Both systems have been integrated smoothly so visitors won't get lost during their browsing session. Other services like newsletters and online chat have been implemented to keep customer loyalty.

In Conclusion

Appealing visual design is important, but it would be impossible to keep the visitors engaged without a smooth user experience backed with a smart interface and user research.

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Yosie
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IWG
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