Location
California, United States
Preferred Work Type
Remote
Experience
15+
Years
O. James possesses a broad spectrum of digital experience spanning across marketing, technology, customer service, and project management. Her primary expertise lies in Email Marketing, encompassing various facets such as campaign/traffic management, program implementation/management, lifecycle and automation development, testing, segmentation, reporting, and production.
Assessments & Skill Tests
Email Marketing
Email Marketing skills for strategic and targeted digital communication.
Score
87/100
Time Taken
20 mins
Taken On
February, 2017
HTML / CSS
HTML / CSS proficiency for building and styling web pages.
Score
82/100
Time Taken
15 mins
Taken On
December, 2019
Personality Test
I: Highly sociable and lively
I
Taken On
February, 2017
Read more about I
Experience
Technical Solutions Manager
World Vision US
2006 - 2014
- Leadership, Email Marketing – Started as an individual contributor, then promoted to team lead and manager, growing the team from 5 FTE to 2.5 FTE, resulting in a significant increase in monthly email sends from 25 to 200-300 (average distribution of 75k) per month.
- Leadership, Multiple Teams - Simultaneously led Web Production and Email Teams, overseeing task assignments, progress reporting, conducting 1:1s, tracking goals, and, when necessary, handling disciplinary actions and course-corrective measures. Managed 9 individuals across local and remote teams.
- Leadership, Web Development & Operations - Tasked with building a new high-performing team focusing on DevOps Management and Quality Assurance. Responsible for forming and hiring the entire QA team.
Email and Social Media Marketing Specialist
RedWeek
2014 - 2019
- Email Deployment - Construct monthly newsletters, segment the audience, and oversee deployment. Generate post-send reports.
- Social Media Marketing - Develop and publish marketing content for RedWeek's Twitter and Facebook profiles.
- Role - Remote individual contributor
- Tools Used - SubscriberMail, MoonMail, Hootsuite, Email on Acid, Twitter, Facebook
Senior Program Manager, Email (Advisor)
Spokeo
2019 - 2021
- Responsible for building the entire email program from scratch, including strategy, execution, production, segmentation, testing, reporting, automation, and deliverability.
- Used Tools: ExactTarget (Salesforce Marketing Cloud - DEs, SQL Queries, Automations, Modular Templates, AmpScript), Litmus, SendGrid, JIRA, Confluence
- Product Manager over the Production & Pricing Differentiation and Updates & Notifications programs.
- Maintained the existing email ecosystem for Spokeo with minor adjustments and enhancements and provided training/onboarding for their new Email Marketing Manager.
Associate Director
ThomasARTS
2021-present
- Designed, enhanced, and maintained Marketing Automation opportunities for agency clients, primarily in Salesforce Marketing Cloud.
- Managed a small team of SFMC Architects, including direct reports and borrowed team members, focusing on capacity development.
- Collaborated with the Account Team to identify new opportunities for both existing and prospective clients.
Education
Pacific Lutheran University
BA, Communications
2002 - 2006
Languages
EN
English
Full professional proficiency
